How To Turn Your Introduction Into An Immediate Connection
Now that you have your prospect’s attention, your introduction needs to build on your headline and hold that attention. After all, you can’t communicate how your product can deliver what the prospect is looking for unless he or she keeps reading.
The primary way to keep attention is by truly connecting with your prospects in a way that they’ve rarely experienced before. That is, you want to provide hope by showing your reader that you understand their challenge and have first-hand experience with successfully overcoming it.
How do you make this “kindred spirit” connection? Answer: by using one of the three surefire openers revealed inside this book.