Book 1: The Most Important Part Of Your Sales letter (It’s Not What You Think)
What is the most important part of your salesletter?
If you’ve spent any time learning about copywriting, then you’re probably thinking it’s the headline.
It’s important, but it’s NOT the most important part. And neither is the postscript, the call to action, the opener, the price, or any other part of the salesletter you may have in mind.
If you’re not emphasizing the most important part, then your letter is going to fall flat. And this book reveals exactly what is the most important part and how to optimize it for maximum sales because, in doing so, you’ll be telling your prospects exactly what they need to hear in order to say “yes” to your product.
Book 2: 3 Essentials Of Hope-Filled Sales Letter Headlines
What’s the secret to creating an effective headline? It needs to address these three components:
- The Ideal Customer
- The Ideal Outcome
- The Ideal Time Frame
And inside this book, you’ll find out how to incorporate these three pieces to create the perfect hope-filled, high-converting headline. You’ll learn how to get attention in a way that causes your prospects to smile instead of cringe. They’ll be happy to read your page instead of happy to click away to some other page!
Book 3: How To Turn Your Introduction Into An Immediate Connection
Now that you have your prospect’s attention, your introduction needs to build on your headline and hold that attention. After all, you can’t communicate how your product can deliver what the prospect is looking for unless he or she keeps reading.
The primary way to keep attention is by truly connecting with your prospects in a way that they’ve rarely experienced before. That is, you want to provide hope by showing your reader that you understand their challenge and have first-hand experience with successfully overcoming it.
How do you make this “kindred spirit” connection? Answer: by using one of the three surefire openers revealed inside this book.
Book 4: 5 Ways To Help Prospects See Your Product As The “Best Buy”
Even though your product is absolutely wonderful, you probably have some competition out in your marketplace. When your prospect lands on your salesletter, they’re going to be wondering why they should buy YOUR offer rather than one of your competitors’ offers.
Your salesletter needs to answer that question and reassure your prospect that your product is the “best buy” for them (assuming that it is). If your salesletter doesn’t offer this reassurance, then you run the risk that your prospect is going to click away in search of another hope-filled offer.
Let’s make sure your prospects stay on your page and realize your product is a good fit. That’s why this book gives you five ways to keep your prospects on your page and show them your product is the perfect fit for their needs.
Book 5: 2 Best Ways To Offer Added Assurances So People Buy
At this point in your salesletter, you’ve shown the prospect that you understand their problem, you’ve introduced your product, and you’ve explained your product is the best fit and best solution for them. You’ve created hope in your prospects.
But here’s the problem…Your prospect is a little skeptical.
You see, they’ve been down this road before. They’ve had their hopes stirred up before, only to be crushed later. So while they’re feeling hopeful, they’re also hesitant. They’re just not sure if your product can deliver on its main promise.
The solution? You need to prove your claims. You need to show your prospects that others before them who were in the same position as your prospect had the same hopes, and that those hopes were realized. This shows your prospects that their hopes and dreams can be realized too. And this book shows you exactly how to do it!
Book 6: 7 Simple Statements You Must Make In Your Benefit Bullet Points
Now we’ve arrived at the point of your salesletter where you’re going to explain the benefits that your prospect will receive when they use the product. This section helps remove any doubts that the customer might have – and since doubt is the opposite of hope, this section also naturally builds hope and gets your prospect excited about your product and what it can do for him!
And inside this book you’re going to get tips, templates and examples of seven time-tested benefit statements that are sure to generate excitement.
Here are the seven types of benefits your bulleted benefit list ought to include…
- The Quicker Benefit
- The Easier Benefit
- The Better Benefit
- The “Even If” Benefit
- The “Which Have You Overlooked?” Benefit
- The “Surprising” Benefit
- The “Avoid These Mistakes” Benefit
Are you overlooking any of these types? And are you using them the RIGHT way to generate sales? You’ll find out inside this book.
Book 7: 4 Ways To Give Hope Using A Money-Back Guarantee
By this point in your salesletter, your prospect really wants your product. They’re hopeful that it can solve their problem, help them achieve a goal, or help them better enjoy a hobby.
And yet there’s still that little voice in the back of her head that says, “What if this doesn’t work for me? Then what?”
That’s where a guarantee comes in to reverse the risk and let your prospects buy with confidence. If you want to boost your conversions, then you’re going to want to check out this book to discover four surefire ways to create a powerful guarantee that gives your prospects complete confidence that they have nothing to lose and everything to gain by buying your product.
Book 8: 3 Hope-Inspiring Call-To-Actions To Get People To Buy
At this point in your salesletter, your prospects are in a very hopeful state. If they leave the sales page now, that feeling is likely going to fade. And once that feeling dissipates, your prospect isn’t likely to remember to come back to your sales page to place their order.
That’s why you’ll want to encourage them to take action now … so they can get started now. The sooner they get started, the sooner your product helps them achieve the desired outcome. Your product moves them from “before” to “after”. That’s why your “call to action” is so important … it gets the product into the prospects’ hands so they can begin using it to get results.
But you can’t insert just any call to action here. You need to create one that encourages people to take action right now, when they’re still feeling hopeful and good about your offer. That’s why this book shows you three proven ways to get your prospects clicking your order button.
Book 9: P.S. How To Hold Out Hope At The End Of Your Sales Letter
Your postscript (P.S.) is so important that it’s the second-most read part of your entire salesletter (your headline is the most read part). That’s why you need to create a super-strong P.S. that brings skimmers back into your salesletters, and turns undecided prospects into confident buyers.
Keep in mind that your entire salesletter should focus on helping the customer, and that includes your postscript. Helping the customer realize their hopes is a surefire way to sell more products… no mind games, no trickery, no deception. It’s good for them. It’s good for you.
In this book, you’ll discover 5 hope-producing postscript options and how to choose the right one for your product.