The Reason Why Customers Should Pay Your Asking Price
You’ve got a great offer. A prospect is hovering over your sales letter, taking it all in. They pause. They almost click the order button, but then they back out. They’re re-reading your sales letter as if searching for something.
What are they searching for? The answer…
They’re looking for a reason why they should pay what you’re asking.
They need a good, logical reason to buy.
Yes, people make a buying decision based on emotion, but we all need to justify it with logic. We should FEEL good about our buying decision and KNOW it was a worthwhile investment. You must show prospects why it’s a smart purchase for them so they are excited about what your product promises them (emotion) and believe their purchase is a good use of their money (logic).
And this book shows you how to give them what they’re looking for so you can start “achieving more profit while assisting more people.”