2 Best Ways To Offer Added Assurances So People Buy
At this point in your salesletter, you’ve shown the prospect that you understand their problem, you’ve introduced your product, and you’ve explained your product is the best fit and best solution for them. You’ve created hope in your prospects.
But here’s the problem… Your prospect is a little skeptical.
You see, they’ve been down this road before. They’ve had their hopes stirred up before, only to be crushed later. So while they’re feeling hopeful, they’re also hesitant. They’re just not sure if your product can deliver on its main promise.
The solution? You need to prove your claims. You need to show your prospects that others before them who were in the same position as your prospect had the same hopes, and that those hopes were realized. This shows your prospects that their hopes and dreams can be realized too. And this book shows you exactly how to do it!