P.S. How To Hold Out Hope At The End Of Your Sales Letter
Your postscript (P.S.) is so important that it’s the second-most read part of your entire salesletter (your headline is the most read part). That’s why you need to create a super-strong P.S. that brings skimmers back into your salesletters, and turns undecided prospects into confident buyers.
Keep in mind that your entire salesletter should focus on helping the customer, and that includes your postscript. Helping the customer realize their hopes is a surefire way to sell more products… no mind games, no trickery, no deception. It’s good for them. It’s good for you.
In this book, you’ll discover 5 hope-producing postscript options and how to choose the right one for your product.