The Most Important Part Of Your Sales letter (It’s Not What You Think)
What is the most important part of your salesletter?
If you’ve spent any time learning about copywriting, then you’re probably thinking it’s the headline.
It’s important, but it’s NOT the most important part. And neither is the postscript, the call to action, the opener, the price, or any other part of the salesletter you may have in mind.
If you’re not emphasizing the most important part, then your letter is going to fall flat. And this book reveals exactly what is the most important part and how to optimize it for maximum sales because, in doing so, you’ll be telling your prospects exactly what they need to hear in order to say “yes” to your product.