What The Pros Do To Get People To Buy From Them (And You Can Too!)
If you want to start converting more of your traffic, then you need to give your prospects a good reason why they should buy from YOU. You need to tell them how your business and/or your products are different and better than your competitors in helping them solve problems, reach goals, or enjoy interests. This reason is referred to as your USP. And this book shows you how to create a unique selling point that makes you stand out from your crowded marketplace as the best product for your prospects. Your prospects are going to buy … they might as well buy from you.