4 Ways To Justify Pricing Through Cost Comparisons So Your Customers “Get It”
Whether your price is high or low (important … I didn’t say TOO high or TOO low), you need to justify it to your prospects if you want to close the sale.
Example: What should you do if your price point is lower than your competition? What should you tell your prospects if your product is higher than your competition? Knowing how your price compares to other similiar products … and justifying that price … is key to getting orders. And that’s just one of the options unpacked in this book about using comparisons favorably for your business.
This book shows you four powerful ways to use comparisons to get your customers setting aside their pricing objections and clicking on your order button because they “get” why your price is what it is and agree that it is worth it.